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Shell

HOSPITALITY PROGRAM

Pitch for Shell F1 Sponsorship to develop a hospitality program engaging customers and stakeholders around the brand’s partnership with the Formula 1 sport. Also to provide a better understanding of how Shell technologies improve the sport, efficiency and potential of the personal car engine.

Having the Hungarian Grand Prix as a host, a VIP experience was created by taking over a lounge room in the circuit’s main grandstand where the guests could interact with the brand using an app with information about the partnership, technology development and a simple game to enhance the understanding of the benefits of these technologies. A personalised video was also created as a giveaway with the possibility to be shared and generate content (not essential).