To create a colourful space dedicated to the fans where they can engage with the brand, with their favourite drivers and learn more about the race and the technologies behind the sport. This should reflect speed, movement and cleanliness with a vector simplicity.
Two distict spaces were created, on the first one the fans could interact with the different specs of the sport by trying a G-force accelerator, or by experiencing the driver’s point of view trough VR. The second space was dedicated to a videogame area with competitions troughout the day, with the top gamers being able to compete in the final event with real Formula-e drivers while being broadcast to the youtube channel.
Art Direction | Concept | Art Work