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CA TECHNOLOGIES

WHO’S BEHIND YOU

Following a very successful Tour de France hospitality programme in July 2017, Octagon had the opportunity to do some strategy and creative work around CA’s Trek-Segafredo partnership. We’ve presented the campaign platform “Who’s Behind You?”, which works perfectly for the partnership as CA is supporting Trek-Segafredo with their technology, and CA’s logo is quite literally on the behind of the rider’s kit!

Client

CA TECHNOLOGIES

Role

Art Direction | UI | Concept

Working for

Octagon London

Video by

Milkmoney UK